Let Them Consume Cookies! Michel et Augustin Produces Community and Connecting Opportunities Around Kooky Confections

The Short type: whenever Marie Antoinette stated, “permit them to consume dessert,” it could have already been because she ended up being hogging the Michel et Augustin snacks for by herself. Youth mates Michel and Augustin met in secondary school, and, if they discovered their unique adult 9-to-5 tasks is unfulfilling, they began a cookie business with a foundation in French pastry. Fast forward 13 years, in addition to two friends have actually offices in France and New York as they are attracting the planet with regards to snacks, pastries, yogurts, mousses, and various other sweets fashioned with simple, pronounceable components. The duo in addition teaches aspiring bakers that mastering the ability of French pastry is actually attainable through their cookbooks and interactive open household courses. Michel and Augustin’s dream is simple: to help make the globe smile and come together over a shared love of sweets.


The storyline of Michel et Augustin started merely adequate. Two young men started palling around in secondary school and turned into great contacts. But, as with many adolescent relationships, both parted means after graduation to follow along with unique paths.

Michel discovered themselves working in money in nyc, and Augustin was in marketing and advertising for Air France. But both quickly turned into disillusioned using the 9-to-5 work regarding the business community. They reconnected therefore the duo devised a wild want to find out all 1,263 bakeries in France and establish a guide to best confectioneries the country had to supply. They wrote a manuscript about any of it — their particular very first collaboration!

After completing their unique search, in 2004, Michel and Augustin aproned-up along with out on a new adventure: cooking in Augustin’s kitchen. Their own goal was to produce a line of cookies along with other sweets created using 100 % natural ingredients and really love. And, after tirelessly evaluating and tasting significantly more than 300 quality recipes, their basic mixture came into this world: the little circular butter cookie. Michel et Augustin was created!

The pair found rapid success, and they consistently innovate a lot more delicious designs, like a decadent natural yogurt in a bottle, which had been uncovered only one time Michel and Augustin discovered their particular valued cow could produce significantly more than butter. They market their products or services together with the trademark “kookiness” while the happiness they infuse into their delicious goodies.

Spreading a fascination with French Pastry Around the World

Michel et Augustin is all about more than simply making a delicious cookie. The business is actually bent on drawing from France’s wealthy culinary history to create masterful desserts.

“it isn’t practically snacks — it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is related to French pastry practices. We have a really powerful relationship with pastry creating as a company.”

But Lily told united states an affinity for and expertise of French pastry isn’t only kepted the product developers (they call them the “recipe group”) at Michel et Augustin. A portion of the organization’s kooky tradition is actually discussing the passion and knowledge of pastry creating therefore every person in the team, in France and Brooklyn, can prepare are a French pastry chef and make the national examination (referred to as a “C.A.P.”). This way, everybody is able to participate in innovating brand new meals and talk knowledgeably with followers, consumers, and buyers.

“once per week in France and when a month in nyc, our Banana Farm (“office”) turns into a pastry class in which we are experiencing a traditional curriculum of French pastry and training for any official certification,” she said. “no matter whether you’re a web page creator or in revenue — the opportunity is actually promoted for many.”

Though Michel et Augustin offers an even more expansive products in France, the company sticks on exact same basics and axioms of production for every services and products.

“the fact all our services and products have commonly is a proper awareness of taste and to the ingredients,” Lily stated. “We focus on the top quality and ease of use of this materials, and then try to keep consitently the ingredient list as pronounceable that you can.”

This outcomes not just in a yummy decadence, but additionally a goody you’ll be ok with ingesting with your someone special.

An accumulation Treats ideal for discussing along with your Sweetheart

Thereis just something about revealing desserts that starts the afternoon right or ends up an amazing time. And Michel et Augustin’s productions happened to be meant for simply these types of occasions.

“its a moment in time of extravagance at the conclusion of a date,” Lily stated. “its tasty and made with thoroughly clean elements, and therefore helps to make the time that much better. It feels very good to engage.”

With the amount of deserving treats available, there’s really no need to pick just one single. While there are numerous even more choices in France — from chocolate mousse to decadent yogurts and, naturally, unique cookies — there are many available options in the US besides.

Lily was actually fast to advise an ideal treats to offer to or take pleasure in thereupon special someone.

“Our popular cookie is actually our 4-Cookie Squares,” she said. “These are typically like little square tarts, enter three flavors, and that can end up being thus effortlessly discussed. We also provide Cookie Buttons, which have been hazelnut chocolate chip cookies with hazelnut ganache around. They show up in packs of two — one for me personally, one for you!”

For lovers exactly who love their unique morning ritual together, Lily told you Puff Palmiers are a beautiful a.m. option.

“they’ve been puff pastry and taste like Elephant Ears,” she said. “They can be super light and flaky and an excellent option for sharing more than breakfast with coffee or at beverage time.”

Whether your honey tend to be chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin has a worthy combat for revealing (or sneaking off with for your own personel clandestine cookie event).

Get Involved At the Banana Farm

Michel et Augustin’s philosophy is the fact that the happiness of desserts is within the sharing. So it should be no shock community wedding is actually big part of the businesses business objective. Everybody is invited to prevent in and chat (and taste cookies) at their particular Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This attitude started within very start from the company and is also element of its key. And Lily noted this viewpoint is exemplified when you look at the businesses open residences.

“Right from the start, Michel and Augustin opened the doors of their apartment to next-door neighbors, friends, consumers, and passersby, for folks giving all of them comments, to flavor cookies, to flavor brand-new dishes they were evaluating, and also to spend time together and discuss the things they happened to be undertaking,” she mentioned. “It is something which’s important to you today.”

Open up house from the Banana Farm happen regarding the basic Thursday of each and every month in France and New York. Lily informed all of us these events provide a method for organization giving back once again to the community by instructing all of them concerning the record and strategies of French pastry.

“We invite everyone, family, friends, clients, and customers ahead show meals,” she stated. “We do flavor exams, focus teams, and perform games. It is a real area occasion.”

It’s not only fun and tummy-pleasing to attend, but if you do not have a cookie friend, just imagine the rest of the treat aficionados you could meet from the Banana Farm. All things considered, if someone else likes Michel et Augustin addresses, you are aware they’ve got good flavor, and you will have one thing to bond more than.

Michel et Augustin: devoted to Random Acts of Kookiness

In genuine Michel and Augustin type, the duo started a Random Acts of Kookiness effort to inspire and excite the general public. From a tribute to Michael Jackson into the cookie square event in addition to their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they actually do. You will see the reason why their snacks are addictive — they are fashioned with natural ingredients and great vibes.

Up after that when it comes to company is actually a fresh cookbook whose goal is to help United States audience among others overcome the intimidation of French pastry.

“we are making a French pastry cookbook for all the United States, and it is about enjoying these very difficult recipes,” Lily stated. “We’re splitting it down and saying you can do it. If we can, anybody can, and in addition we’re sharing the progress.”

Michel et Augustin is trying introduce their well-known candy mousse in america.

“Our fantasy in regards to our chocolate mousse will be seduce The united states’s taste buds.”

And, after sampling their cookies and various other snacks, the US is clearly in for a long romance with that mousse.

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